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There is perception that a good SEO tool can help in improving
ranking.
Exactly on other side search engines recommend not using
any SEO tool or automated tools. If not all search engines, at least
few top search engines strongly recommend this.
Before we come to any conclusion, let's try and understand how SEO
tools can be useful, and in what conditions it can be harmful for
your website ranking. - I mean organic ranking
There are few easy to understand factors:
Finding your ranking in search engines with good SEO tool is good,
is not it?
Analyzing webpages for broken links can be tough without SEO tool,
especially if you have a big website to work on.
Finding what people are searching, how many times your keyword is
getting searched, is excellent. You already know keyword research
tools. Who is not aware of google keyword research tool.
Google Analytics is another tool for better understanding on your
search engine visitors, analytics offer very useful information
which can be utilized for your
SEO campaign. Have you checked
intelligence menu?
Customization section of google analytics can do wonders if used by
an expert or person wants to become. So you have something new to
discover, that too for free.
I do not want to pin point all tools, so please forgive me if I have
not talked about your excellent SEO tool, or I am not aware. You can
ask me, and I will include that in my next text information.
Moving to second part of this quick text
Not good things about SEO tools or so called automated software.
Automation is done for making your life easy and not for spoiling
things. There are many free and paid SEO tools and all of them claim
to have authority, guarantee and so many eye catching marketing
sentence to attract you and me.
But reality is different from what we see at first sight. Using
these automated tools for link building can be very dangerous, you
can loose even your current ranking, and search engines can exclude you.
This is not acceptable to fool search engines, or manipulate how
your page looks to search engines.
Using automation in publishing your articles is not good, using
tools for making your links public, better call it spamming, and you
should loose your ranking. You deserve that.
Some people use tools for directory submission, and they think,
bringing lots of links form these junk directories will help them,
and it will not harm. Ask this question to webmasters who own best
performing websites, you will get negative answer.
As a result we can say
Use your common sense before buying and using any SEO tools. There
are good tools but unfortunately majority of available SEO tools are
NOT GOOD.
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Article by Vivek
Project Manager
Want to comment? write to info[@]indian-seo.com
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