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By Abhishek Kumar
Published on: July 27th 2010
Title tag is the most important meta tag, no questions about that.
This is what appears in search results, (the clickable link on
search result page) and if properly written can boost ranking
instantly. An attractive and meaningful title tag can help in
bringing better click through rates.
This is very surprising that, even though this is well known factor
for any SEO project, webmasters kind of overlook this, and sometime
overdo this part. You have to be balanced.
Adding company name in title tag is good, but I have seen websites
where they write, “Welcome to my website - company name” and this is
the title for all the pages, this way you are spoiling all the
chances for ranking, you have all 10 pages in your website and you
are telling the search engines that “Welcome to my website” this is
what I have?
Sometimes your web designers does that, because she wants to do
things very quickly, you have to make sure that you are writing a
proper meaningful title tag for each page.
You should write keywords in title tag, no one will search you with
your company name or website name, if they know you; they can
directly open the website, why they will search for you?
Best practice to write title tags
Do this last, once your page is ready, copywriting work is done, you
can carefully write them based on the text content of that
particular page.
Before writing title tag you should do keyword research.
Write most important keyword first, next the one with less
importance.
Target maximum 3 keywords in title tag.
Make it a readable meaningful text; do not use unnecessary commas
and keyword stuffing.
Never target a word which is not present in the web page text.
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Article by Abhishek Kumar
For any enquiries, comments write to abhishek@indian-seo.com
Indian SEO, SEO
Company based in Bangalore, India
SEO
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