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SEO service and value of
content writing, case study from Sriram
We are proud that our country has this great potential and we are
exhibiting that manner fully to clients spread around the world.
Here we must understand “you are known for your hard work” and
“result oriented work ethic” and not for your talking capabilities.
We must take another point in note that with increased inflow of
clients form outside, we have many new people, companies, offering
such SEO, PPC, SMO services, and they all can not be the same while
delivering proposed services, in terms of quality and results.
That can hamper overall growth rate, hence work hard and at the same
time smart to keep things in your control, WHAT YOU CAN. Now-a-days
we read a lot of newsletters and articles teaching about search
engine optimization process. They are focused on quality content
development. This is going one way, is not it? Just add quality to
your website by providing quality information to your website
visitors. Provide them all and everything at one place. Make sure
that your website visitors stay on your website for a longer
duration. You must make them busy on your website. How to do that?
Is these an easy way out?
Well I have personally read about 10 good articles from well known
authors and they all talk the same. Quality of content, make it for
your website visitors and not for search engines.
If making quality content is the key, we should learn how to write
quality content for any website in hand. Before we start our
“virtual case study”, I have to add one more sentence in behalf of
my co-worker Anup. He says “This is the most “FALTU” work of my
life, writing content and that is why I am not in content
development team.” Anup is in sales team.
That’s true, if you do not have personal interest in writing, how
you can be forced to do so. And search engine optimization is all
about writing, is that true?
OK, whatever is your personal opinion, here we are going to start a
case study where we have a website which is just born. I mean domain
name got registered and a web space on Linux was assigned to it. Now
another friend of mine was kind enough to install Wordpress on it
with a free theme, now we have almost professional looking website
with no pages on it. This is the website we are going to work on.
This website is talking about “Search Engine Optimization”. Now we
have to bring visitors to this new website by doing all possible
circuses. How to start?
An ideal way to continue our business:
We have a team of 4 people assigned to this new website. Lets say
Anup, Me(Sriram), Sukanth and Trikalinga.
My fist “start things up” would be to understand the goal.
We have to understand that, what this particular website is looking
for, do we need visitors, targeted visitors, paid visitors,
untargeted visitors, branding or something else?
And the final decision is on “Targeted Visitors” through internet
marketing.
Internet marketing is not just SEO and PPC that is a wide range of
activity and can be performed with a much bigger team, there is
great reward too, but at this point of time, we will try and use
only search engine optimization to attract maximum possible targeted
visitors from search engines.
Finally; goal is set and paths are clear, use SEO and bring more
value to your website. Now our team is ready for assignments.
As we have a well configured website with all “on page optimization”
process already done, we can directly dive into the real work and
that is “off page optimization”.
Let’s give a quick focus on what is this all about? Off page
optimization is a process to make your website popular offsite, I
mean on other websites on internet. And let search engines know that
your website is very popular one, or even specialist on a given
topic. Once search engines know your specialty they will start
recommending you to their users, who is looking for specialist. I am
sure you are able to get my point about off page optimization.
Now let’s proceed with our case study, why don’t we give a good name
to this case study. “Mission SEO” or “A case study on search engine
optimization”. What do you think of “SEO the way you do it”. Not
that attractive? Hence; we will drop this idea of naming it now, we
will think about that at latter stage, we might get good names from
our teammates too.
Anup is assigned for writing 10 articles in a day on all topics of
search engine optimization. These are the topics he has got:
What is search engine optimization?
How to do SEO?
SEO stands for something else?
Internet marketing and value of search engine optimization
Some good tutorials on SEO
Companies working on search engine optimization and their growth
rate.
And many new things; and yes, let me explain he is the best and
experienced enough to write good on these given topics.
I have got assignment of writing press release content twice in a
month for now. At latter stage that is going to be more frequent.
Sukanth will work on blogs and he is the only one guy who makes more
out of just blogs. So he would be the best candidate for blog part.
Trikalinga is a hard working man so he has got responsibility of
finding best article websites and creating accounts with them and
publishing all articles written by Anup. You might thing why this
great author will allow someone else to publish all information and
take credit. Let me clarify author name will remain Anup, except
some places where Trikalinga will give credit to himself. After all
this is team work. Anup alone can not do all writing and
publication.
Now the very new concept:
Even though Trikalinga is ready with list of websites for
publication, we are not going to publish any new article to them.
Only me, I will be publishing just 2 PR in a month. Instead of
publishing new pages on other’s website, we are publishing all new
content on our own website. Yes the key.
Sukanth will keep him busy on creating a new Blog and writing good
content on that, you though he is working on some free blog system?
NO
He too has got a section called “owndomainname/blog”, he is writing
content for own website. So; we have 2 people writing dedicatedly on
own website. And we are able to publish 15 new informative articles
in a day.
My work (press release) just a mean to let other websites, search
engines know that we have some great information source and you all
are invited to study that. This is done by my press release
activity.
OK, the entire team is busy doing their work for 2 months and we
have about 900 pages in Google, in another 2 months we are up to
1800 pages and counting.
Now its good time to name our case study
Want to know the name? Search any keyword and find me in first page
of search engine, if I am found for all 10 keywords you have
searched, I am the one.
IF you are able to find me,
I have worked a little ELSE
I have to write more and my team should continue writing more
articles END IF
This was my first virtual case study for my teammates; they always
tease me for not writing, so I am writing today. You can still get
some valid points.
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Article by SRIRAM
My first article, after I was forced by my Friends
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